I ordered a Moto full carbon Immortal bike with SRAM force components.
Had the bike for 3 years now and absolutely no problems! Like the way it rides... not crazy
About SRAM shifting but that's a personal preference (I wanted to try it out).
At the time one could not touch a bike spec'ed like that for $1000 more than I paid for it.
I have been ordering their Decaf beans (mostly the Guatemalan dark roast) and felt the beans and roasting were of the highest quality. Been using them for about 5 years now.
The web site is easy to use and never had and reason to complain.