I have always protected myself against identity theft by using an alternate DOB on non-government and non-financial institutions websites. I tried to open an account with SELFNutrition and was denied because of DOB. If Condé Nast is not putting me on their payroll why do they need my DOB, especially since it appears they already have it? They also don't like my VPN. Any site that won't allow users to protect themselves should not be trusted inside your computer.