My concern buying online was more about authenticity then service. I found Bernard Watch who have great reviews. In the last month I have purchased 2 watches from them - one never worn and 1 in mint condition. Both were discribed just as they were and Chris has been awesome to work with. I plan on getting a third from them which pisses of my good friend who works for a authorized watch retail store but they cant even come close on price. I get the whole factory warranty but I believe Bernard has my back on this. To me its like insurance - I pay based on risk and impact.