Yah so the 5 star reviews you see are spam I assure you.
Stay away from this site. It is extremely expensive and most profiles are 'dead' once people see what it costs... they will not come back since only 'gold members' can talk to each other.
I signed up for a month and found many of my potential matches were inactive for over a year. I did manage to find an active match but since she wasn't a 'gold' member she couldn't reply back anyway! She did manage to communicate by 'winking' at me several times lol.
I found out There was a class action lawsuit filed against this company in 2012 for deceptive advertising and selling user profiles to 'affiliates' among other things. Just google the case to get more details if you want to see proof.