As with many other reviewers, I found the "old" coke rewards program to be quite fun and it made sense. Save up your bottle caps and periodically "earn" a coupon for a free 12-pack or something. Did that for years. I just knew when they announced this "new and improved" program that we were going to get $crewed. I have probably 200-300 bottle caps and at least 100 codes from 12 packs that I will probably just end up tossing away. I was able to get rid of a bunch last year when they offered $2 Dunkin Donuts gift cards by using pretty much every email address of everyone I'd ever known. LOL. At least I got something for them. This year... nothing. I refuse to waste my time scanning them for a charity which will probably never see a cent. I played a couple of the raffles. Maxed out the codes every day for the entire window the game was open and didn't win a thing. It's actually kind of liberating though. I find myself buying Pepsi again and Dr Pepper and other drinks I had avoided because they didn't have "the code". Coke needs to just wrap it up. This is worse than having no program.