As a buyer I am always surprised by the huge range of items and collections that are up for online bidding. The soft close feature ensures that everyone who is interested in an item is able to bid to their personal comfort and $ level. Because MaxSold huge bidder base, as a seller, I am almost assured everything (or very close to everything) will sell. When I put something up for auction, that is my goal - for that item to sell to the highest bidder. MaxSold does it best!