Not scam, thoroughly legit. They are exempt from DNC registry. We had previously received missing pet alert calls from findtoto.org which is how I knew to find them. If the pet makes it home without their help, you do not get a refund, because they have already provided the service. They explain it all over on their site, but I mention it here for those who are careless readers.
Our elderly, mostly blind and deaf dog went missing from our home in a semirural, partly wooded area. After searching everywhere close to home for two hours, I registered an alert with findtoto.com. As soon as call alerts went out, I received a sighting call from a neighborhood over a mile away by road. Dog would not go to her, but she told me the direction she was traveling. After searching the area on foot and by car for an hour, and fielding another sighting call from another neighbor, I returned home to find our dog in the yard, muddy and so exhausted she could barely climb the steps.
Although she made it back on her own, given her handicaps and the frigid weather, it could easily have gone another way. Findtoto.com performed exactly as promised. I received alerts on both my landline and cell, and clearly neighbors also received them. I hope not to need Findtoto again, but if we do, I am so thankful for the service they provide.