The leads you pay for are typically not leads at all, instead they are people who have questions that are not pertinent. A lead should not read "need help, just got out of prison" or "depressed" as a lead, as we are not social workers but attorneys. Beware that 9 of 10 leads (at best) are worthless and this inflates the cost of conversion to one of the industry highest per lead rates (and a large waste of precious time).