Bond gifts and the bond app for the iphone is a very great idea. I hate having to figure out a present after an important meeting with someone new or when someone helps me out and I want to send them a thank you. The problem with bond gifts isn't the concept it is the lack of variety of gifts and how cheesy some of them are. If they had a better interface or method of being able to select gifts I think the overall process would work better. As it stands now, I feel it is easier to just find a better gift on amazon.com and just send it to them that way. I honestly cannot see how anyone will want to use this. Yes bondgifts.com does wrap the gifts but so does amazon.com and they have an endless selection of products.