I work for VICE, now an infamous creator of documentaries on YouTube. We used Virool for variety of projects, but most notably for our work with Intel, K-Swiss, W Hotels and Levis Jeans. We created a number of small documentaries for these brands and were able to get some exposure to them through our established audience on YouTube and our website.
We then used Virool to target people we believe would respond best to this content. What blew me away about Virool platform was during our promotion, the targeting was automatically adjusted for placements and audience that was best responding to various videos… which in the end meant: higher engagement, more sharing, more buzz and more earned media.
At VICE we are fans of the work that Virool is doing. Keep it up boys!
Viroolians are HUGE fans of VICE and it's always a pleasure to work with you. Thank you for sharing your experience with our platform and we are looking forward to keep working with you.