About 2 months ago we started business with yelp advertising, after 5 calls everyday we decided to give a shot. Person who was managing the application ensured us that we would get more than 20 leads every month for the budget we specified. Well, turned out that every click we were getting in yelp was costing us $53 dollars, yes you heard it right. $53 per click. That is insane, basically steeling small business money. Please do not fall for this trap. Google ads are much more cheaper than yelp, or facebook ads or anything else I think it would be better than Yelp. SAY NEVER TO YELP