What a total waste of EVERYONE'S time this new system is! My wife and I used to love looking at all the things we could get for our hard-earned points. Then, all of a sudden, we were told we had to redeem them all by a certain date because "a new Coke Rewards program was coming and it will be even more fun than before!" I should have known this was a crappy cheap sales pitch by Coke when they didn't offer ANY details about it. When the new program came on board, I was like "wait, am I not doing this right? How do I get points?" I realized soon that it wasn't me - YOU CANNOT ACCUMULATE POINTS ANYMORE! Instead, you can either enter lame sweepstakes for things that we know NOBODY is going to win, or "share" your points, or make "gifts". How can Coke call this a "rewards" program? You don't get rewarded unless you win, and the odds are really against you. Why did Coke do this? Anybody with half a brain in their marketing department should have said "hmmm, a lot of people are not going to be happy with this new system". Well, ADD ME TO THE G-D LIST!
How in the WORLD did Coke think that doing this would NOT have HUGE levels of negative repurcussions? Did they think people would just be like "oh wow, I get to waste my points now, YIPPEE!?" IDIOTS!
I'm done with Coke products. We drink Pepsi now!