John S.

1) Their edge is that they're "cutting out the middleman". However, their luxury goods at middleman-cutting prices seem to still have a major middleman. How else would they be $15? That's Macy's prices with a small coupon. These kinds of knits cost 3$ to make, so I'm wondering if they're not making as much mark-up as the kind of department store they're demonizing.

2) Well edited product line, though small. Their new products keep seeming to push their price point.

3) Outside of their general pretentiousness, they seem to be a standard luxury brand operating with an attractive brand story (albeit a false brand story).

4) Received my backpack and belt on time and well-packaged.

5) Belt sizes are a range of 34-38, which is not really feasible and turned out to be untrue.

Online retail is going to succeed or not based on whether or not your customers have a feel for what they're about to buy before they buy it. This place goes on and on about their process, so much that you're no longer buying the product. You're buying their brand. And you're a little disappointed.

Except with the backpacks.

I sent in a group of 15 TI-83's last month with one of the company's free shipping labels. I am based in Upstate NY so it shipped quickly -- just two days. I received a message from a Customer Service Representative that Cash4Calcs was inspecting my calculators. Within 24 hours, I received my expected payment in full.

Very positive experience.