I have now had seven reviews critical of Hermes, posted in its Hermes UK Trustpilot profile, deemed "suspicious" and removed, some retrospectively, by Trustpilot's "advanced software". This review, which I am confident is honest and objective, was the last one to be removed:
"The last tracking event for a parcel that Hermes should have delivered on Friday 13 August told me that at 08:21 that day it was "on its way to the courier". But it didn't reach a courier and wasn't delivered. Neither was it delivered on Saturday, Monday, Tuesday, Wednesday or today. Additionally, a collection (a return not initiated by me) scheduled for today was missed. It appears that Hermes, having lost the generally reliable courier I had for eight years a few weeks ago, once again can find nobody to deliver or collect parcels in my area and undelivered parcels are piling up at the depot. It will be the fourth time this has happened with parcels previously delayed by up to twelve days."
Trustpilot receives payment from Hermes for the Hermes UK profile which allows the company to invite reviews, a high proportion of which are positive. How inviting reviews boosts the ratings of businesses, with Hermes UK given as a example, is explored in Danny Richman's (SEO Training) report 'Can you trust Trustpilot?'. Richman appeared on a BBC Watchdog programme that examined Trustpilot's misleading ratings of some financial services businesses. Forgive me for suspecting that Trustpilot's "advanced software" also removes an unknown proportion of negative reviews from the Hermes UK profile. Unless Trustpilot monitors the decisions made by the software and publishes the proportion of reviews of individual businesses it removes we have no way of knowing. What I do know is that I posted exactly the same review in the Hermes (no UK) profile, for which Trustpilot receives no payment, and it is still there. Also there are no invited reviews in this profile and the "advanced software" does not appear to remove any critical reviews. Perhaps that is why it rates Hermes as "bad" with 1.4/5 stars when the Hermes UK profile that earns income for Trustpilot rates Hermes as "excellent" with 4.4/5 stars. 1.4/5 stars and "bad" is consistent with the ratings and rankings other sites have awarded Hermes.