I used to think this was a five. And it was. It was very much a five.
But then there were the ads.
And further, there was the reposting of the same sites over and over, as if they were new.
YouTube links used to go to YouTube. Now they go to embedded videos ensconced in advertising.
So the moral of the story is:
The moment you start making a website for profit, that website loses its soul.
Or something like that.