I have been an AVS customer for many years and upgraded to an unlimited license for their products a few years ago. Last month I built a new computer (the old one was 6 or 7 years ago) and moved all my software license keys (Adobe, Microsoft, SnagIt, Nuance, etc.) to my new machine.
But the AVS license could not be deactivated and reactivated on the new machine. They told me it was *permanently* bound to the original machine that it was installed on. Tough luck if your motherboard dies (I had one like that) or if you upgrade to a new computer. You have to buy their unlimited license again every time you upgrade.
The policy disgusts me, a loyal customer who bought their top-of-the-line product license. Thus, I'm posting my experiences here. Maybe someone else can learn from my pain.