Shop smarter? They charge $10 a month, which means you'd have to spend $100 a month on eligible items just to break even! I, for one, rarely spend over $100 a month online. You don't even know if an item is eligible until you do a search for it. So even if you do spend over $100 a month, chances are, several items won't be eligible. Just compare the value between Amazon Prime and Shop Smarter. AP costs $100/year, and for that you get free shipping on most items, free video streaming from Amazon Prime Instant Video, free audiobooks and Channels from Audible, free music streaming, free Kindle book borrowing (if you own a Kindle), free book borrowing from Amazon Prime Reading (for everyone), free grocery and restaurant delivery (in certain areas), unlimited cloud storage for photos, and much more. SS costs $120/year, and for that you get 10% cash back on certain eligible items... that's it. Need I say more?