The phone is definely started ringing.
Still some tweaking to do but so far so good.
UPDATE! AFTER MY SECOND AND LAST MONTH!
Yodle goes for the low hanging fruit. The phone rang, but the calls were from the easiest to target and hardest to make any money from. Out of the 50+ calls in the first two months maybe 10 were from my primary business area. I am not talking about conversions. Conversions are my job. These were non revenue calls and complaints. If you want to sit in your office all day and talk to people on the phone all day, give it a shot. If you need to make a living that justifies spending $1000 a month you would be better served with bidding $40 a click on AdWords yourself.