I figured the only thing good that would come out of them being bought by Walmart was more affordability but I thought wrong. I hadn't visited the site since Walmart but always loved Modcloth's swim selection. The swimwear costs are higher than ever before with no discounts to be found anywhere. The dillema of forking over 100 dollars or more on a swimsuit stressed me out so much, that I just closed the webpage and decided I would just head to target again this year.