We were looking for ways to increase our web exposure and Yodle called at just that time (and KEPT calling). I should have known they were trouble when several different sales people told me several different things. My boss liked the truly awesome looking dashboard and analytics they offered, not to mention the promise of quality leads coming in within 3 months. After we signed up, our rep missed our first scheduled call. Just missed it. Hint #2 that this was going in a bad way. It took a blue ton of calls and emails to get the very generic easy adversite up, it's like he was playing video games while I told him what I wanted. Once it was up, we waited. We knew it would take weeks for the leads to come in, but they never came. Our site never made organics in 3 months - period. We never got one viable lead. Not one. We got divorce calls, wrong number calls, calls about Wills and Estates (we were ONLY personal injury), but not one even remotely decent lead. In the meantime, I concentrated fresh content for our site, contracted with a rockin' little optimization company for a completely decent amount of money (and boy, they started producing in less than 6 weeks), and started really utilizing social media for our company. Our regular site is doing fantastic. Unfortunately, we learned a very expensive and hard lesson. And one more thing, Yodle will contract with Yext (which offers a decent service) to powerlist on your phone number. Yodle has to UNLOCK that number before you can have access to those listings again. That means you can't make changes on any online listing service ie merchantcircle.com, yahoo local, yp.com.
You will want to keep your money. If you don't want to rely on what you read here, google Yodle some more. I don't have to destroy their reputation, they have done it already by taking people's money and providing them nothing in return. The analytics are fabulous looking, and they're window dressing. Just there to lure you in to a nightmare that takes 3 months to get out of and provides you nothing in return.
I have told the entire Tennessee Association of Criminal Defense Attorneys via their blast email that this is a sham and now I'm telling you.