Do not use this service. I was in agreement that my CV needed some work and some of the issues raised in the critique seemed to make sense.
I paid for the most expensive package but was not overly happy with what I received. I did not like the style nor the presentation used but I trusted to the "experts". The wording did not flow, it seemed like a second-language speaker had taken a thesaurus to put in some big words.
Bizarrely, certain industry-specific key concepts were totally wrong - Customer Due Diligence (CDD) became Complex Capital Delivery (CCD). Not even close!
What I further cannot accept is that when I ran the "new" CV through their own ATS it scored exactly the same and "required a rewrite".
I have also ran it through various other ATS systems and it has not passed any. Accordingly, it was not "formatted for success - Formatting that will get an employer's attention" nor was it "Keyword optimised - Your CV will be optimised to pass through Applicant Tracking Systems".
I demanded a refund but i was told it would cost me $50 - so clearly they are not based in UK. Do not use this service!