Consumer beware, be careful when you sign up to try this dog food. You will get on the hook for $80+ dollars a month for 3lbs of food. (your dogs food will become much more expensive than yours per pound, if you really love your pet, just buy them steak at $7 lb or blue berries at $4 etc.) Companies, that truly believe in their products, do not need to force their clients to buy, their clients will do it willingly.
I gave them a 2 star because the dog liked the food. Of course he likes turkey, beef, salmon, sweet potatoes, egg, peas, etc, same food we eat, though our real food is much cheaper.
Suggestion, if you care about pets, for real, make a food that real people (not just Beverly Hill people) can and should responsibly afford. Then, those people will happily buy that food every month on their own, without needing to be coerced.