I was looking for a powerful smoothie maker after my smoothie blender expired.The base is much heavier and well made than the Magic Bullet. It also looks more nice.
I know this because I was at Target examining them both closely.
The directions and nutrition booklets are great to read through for health/diet info. I just love that this Bullet takes up less than half the space of my dead smoothie blender and 1/10 the space of my monster sized juicer.