Family run stores still seem to have an edge over corporate stores because of the level of service - and that's why i like to spend my time and money at 42nd PHOTO. Phenomenally helpful staff. I felt comfortable popping in and asking questions. Genuinely learnt a couple of basic things about some products I was working with. I've felt in other Camera stores that I can get judged for not knowing the right words. This was not the case here. I genuinely cannot recommend it highly enough.