I have noticed that Total Wine tends to "push" certain labels and also all "Winery Direct" wines. I generally do not like the "Winery Direct" wines (except for one) and I don't buy them. I have told them before, that I don't like their "Buttercream Chardonnay" because of a phoney butter chemical taste, but hey keep pushing the ads for it. So I am questioning whether there is an extra profit margin for Winery Direct wines that encourages them to push these Winery Direct brands... or? However they do carry very good wines also, but they don't advertised them. I am suspicious.