Amazon online stores remains one of the most important resources for consumers looking to make informed purchase decisions. Even if people can and even do buy a product elsewhere, if it's sold on Amazon.com -- unless it's gasoline or drug paraphernalia, that is -- then many people will look up its Amazon review before they decide to buy.
What's going to separate your product from one that looks just like it? Those shiny gold stars and good customer reviews. Products are rated on a five-star rating scale, which is broken down by percentage of reviews per star, followed by most helpful customer reviews and most recent customer reviews.