It's a great tool to get a message out to a lot of people very quickly. I can sign people up or they can sign themselves up. Also, it's been great to be able to respond to people who have questions, as they can reply and I get an email with their problem. Lastly, the price is right! This service could quickly be sold for a much high amount! Learning the system was easy, and the customer service team has reached out to help on a few occasions.