My wife taught me to review all grocery slips from Kroger. Almost invariably, they over charge on something or another. My nemesis is with the soda pop area. You absolutely have to, have to, have to read every word on the shelf tag. I usually get it right, but today, I was wrong again for the umpteenth time.
Their trick is to change the number of bottles you have to buy to get the marked price. They change the typeface each time, so sometimes it is small, sometimes it is large and should not be easy to miss, but is anyway, because you didn't expect it to be so large.
In any case, the generic brand is the trickiest. One week it is 69 cents if you buy 3. Next week it is 79 cents if you buy 5, next week (this week) the name brand is 88 cents if you buy 4. Some weeks, you can buy just one for 79 cents, other weeks you have to buy 5 to get the 79 cent price. I got caught today and didn't read the tag quite right. I bought three name brand sodas that I thought would be 88 cents each--that's the biggest type face. Well, when I went to check out, it was $1.67. I went to "customer service" Ha Ha Ha. The lady there pointed out that it was 88 cents for four not three. She was absolutely right. I muttered a few polite criticisms and told her to take them all back. I didn't buy any. The store brand was 79 cents if you buy? (I forgot to look).
Always tricking the customer. Of course if you buy $100+ worth of groceries, you won't see that you got gypped--who takes the time to look at 40 or 50 items anyway? Kroger wins.