When Gwynnie Bee first stared, it was the answer to my "plus-sized" clothing woes. Fun, fashionable, affordable options in an array of brands and sizes. Now, due to my slightly larger size and the shift in focus to clothing for women of all sizes (read "normal sizes", and read it with sarcasm), there are only a handful of brands that comfortably fit and the company is no longer a safe haven for me. What started out as a godsend and even a bit of a body-positive experience has morphed into something that is, again, for the masses, and which no longer provides me the high quality service I need. This is why capitalism is a failed model for meeting human needs. Given the opportunity to meet the needs of the initial focused clientele, where there is a veritable clothing desert, Gwynnie Bee, like many companies, sold out their loyal customers to make more money.