I play while I'm adult sitting people with anxiety issues- so I listen with the sound off. This works for the GAMES but the ADS somehow override my preferences.
So I get REALLY LOUD ads for products which have NOTHING to do with my life. Birth control? In one afternoon's play, I got 14 pop up 1 full minute ads for birth control. Another 10 for a disease I've never had.
You can do better.