Eleanor L.

It is unfortunate that racist supremacists are trying to bring this brand down - by the way - impossible because the brand has decided to stand on the side of truth and equality.
No mind - black consumers (of which I am one) tend to have huge buying power when it comes to sports apparel.
"A new report from Nielsen on the current buying power of consumers of color offers a fascinating look at how we're spending our money. In the report Black Dollars Matter: The Sales Impact of Black Consumers, the message is clear: While African Americans make up just 14% of the population, [they] are responsible for some $1.2 trillion in purchases annually".
I buy Nike goods anyway. I purchased the Nike Vapormax Flyknit trainers - £170 this morning. My son used to favour Adidas - not anymore.
For every Nike trainer thrown away, you will find black people and those who consider themselves allies will be purchasing more and more Nike goods. I bet if you look at their profit margins in the next half year or so, you will find that they will have increased. Also there is the small issue of demographics. The world population is 7.4 billion. The demographic of those who are burning Nike goods number 850,000,000. Do the maths - there are more of us - than them.
http://fortune.com/2018/02/28/raceahead-nielsen-report-black-buying-power/