I needed to find an alternative SEO audit tool to the handful I am already using to try to gauge the accuracy of the tools used today and I stumbled on WooRank.com. The interface is very user friendly and the data is alright but it just wasn't quite as insightful a tool overall as ahrefs.com and semrush.com, and thus not worth paying for.
Initially, I was very put off by being required to enter a credit card prior to starting my free trial (which they validated with a held charge immediately) but did so anyway. Where I was shocked was when my trial was coming to an end, I had to go through the process of cancelling to avoid having them charge me the $50 for continuing to use their service. It was the most seamless, easy to find, 2 click process that I hav ever gone through.
It may be odd to see a business review that winds up being a 4 star review by a user that cancelled the service, but the value that I apply now to a business that doesn't make cancelling their service like running a flaming gauntlet, is very high and I certainly appreciate the approach that WooRank has taken here.