I've never purchased jewelry online before and was very hesitant to do so. There's a customer service representative named Lee that made the process easy and pain free. He explained everything a person would need to know about diamonds, the cut, clarity, carat and color. After searching on the site for the perfect engagement ring, Lee processed my order and it arrived within days. My fiance loves the way it shines! I'm already searching through the site for a wedding ring. A+ service!