Anyone can give a review on VRBO/Homeaway anonymously. All one needs is an email address to create an acct. with these sites. Some of the reviews are obvious they are written by owner. Examples to look out for: If someone has made a complaint about cleanliness, lack of kitchen utensils, how unresponsive the owner is, etc. THEN the next reviews will go on and on about how clean it is, what a well stocked kitchen, how helpful the owner is etc. VRBO should only allow reviews from people who have booked and paid via VRBO. Only way to provide integrity to their reviews. That's the way AirBNB does it so they could if they were interested in honest reviews.