digital m.

Digital marketing, also known as online marketing. Digital marketing is the promotion of brands using the Internet and other forms of digital communication to connect with potential customers.

This includes not only email, social media, and web-based advertising, but also text and multimedia messaging as a marketing channel.

If a marketing campaign involves digital communication, it is digital marketing.

While modern day digital marketing is a vast system of channels in which marketers must simply onboard their brand, online advertising is far more complex than channels alone.

To realize the true potential of digital marketing, marketers have to dig deep into today's vast and complex cross-channel world to discover strategies that make an impact through engagement marketing.