I had to return a watch that I had ordered from Ashford and they honored the return and issued a refund. Prior to the return, I had called their customer service representative and found that person to be friendly and customer-focussed. I place a high value on companies that invest in ensuring a great customer service experience and for this reason, I will not hesitate to buy from them again and will also recommend them to others. They are truly living to their "A" grade certification from the Better Business Bureau (BBB). It was that certification that gave me assurance when I first placed the order with them.