I used to buy my toilet tissue at Fred Meyer for $9.99 plus tax for 35 rolls, LITERALLY b4 COVID-19. Then, the same $9.99 pack went to about 24 rolls. NOW, they're still asking $9.99 for 12 rolls. It was literally cut in half. Meaning, we now get half of what we used to for the same price. SHAME ON KROGER! I'LL be going to WinCo and using Amazon thanks to this and now that Amazon offers food and even takes SANP, there's no reason to have to give in to this obvious rip off. It's not just me who noticed. A man in the aisle was looking at the EXACT same thing and wondering what happened as well. I advised him to go to WinCo.