Entering into a fourteen day free trial it quickly became apparent that the site could not provide what I needed. I received notification that they had charged me £90.
When I contacted them to explain I would not be using the service I was told a refund was not possible. First I was offered a 25% refund with a lengthy explanation of how I was not using the site correctly. I patiently allowed the representative, Samuel, to patronise me for some time but insisted that I was not willing to pay for a service which I did not need and would not use under any circumstances. He then offered a 50% refund. I repeated that I was not interested and requested a full refund. He said this was not possible and that the refunds offered were something he had never done before and were exceptional. Eventually I lost patience with the hard sell and informed him that I did not have the funds available to pay and that if they persisted in removing money from my bank account I would be overdrawn and penalised by the bank.
At this point, despite his previous position, he said a full refund would be issued.
I have received an email from myheritage.com confirming a refund of £90.
I have yet to see the funds deposited into my account.
Moral of story: If you have the misfortune to become entangled with this unpleasant company do not be swayed by their insistence on payment, do not believe the lying representative, stick to your guns. Better still, do not sign up in the first place.
Update: Refund received by Paypal.