Dave A.

This company is great at self promotion. They focus on only one side of the equation and like most financial firms, they are politically funded and so far from objective they are almost useless.
Their data is both stale and highly inaccurate if not completely misleading. If you think paying a dollar for $. 50 of value is smarter than paying $2 for $4 of value, then you are in the Brightscope demographic. If you understand that true value is gains minus expenses equals value not just one price vs another price then Brightscope isn't for you. If you think Walmart is a good value and good for our country then you are also a Brightscope.