While the site is uncluttered and attractive my experience, and that of several others with whom I have spoken, is that complete and unquestioning compliance to each and every rule is expected and will be enforced at the whim of moderators or administrators. Or not if they so choose. Very unevenly applied "discipline", always unfair once other examples are found for comparison.
Rules of operation are neither clear, concise, in one place for review or compliance, nor is there any requirement that the rules be read before registration. Questions, concerns, or complaints about the site are ignored or half-handled. Speech is closely monitored and "customer service" is not recognized as an asset or even a goal to be worked toward.
Investors should not be allowing their management to continue unbridled and rewarded as they have in the past. Thousands of users are likely left behind seen as expendable. Advertisers are already hearing from disgruntled former Ford Truck Enthusiasts (ford-trucks.com) site users. Ford Motor Company itself will soon be hearing from a contingent, asking them to intercede. Anyone in business longer than a few months knows attitudes like this are self-limiting or even suicidal, in a business sense.