Stupidest change to a rewards campaign I have ever seen. Basically what coke has done is changed the rewards program into a social crap rewards site with an attempt to sell you gear. What they are telling us is they don't want our business, so that is what I have done, not given them my business since. Where once I sought out coke products to get points, I have now gone back to Pepsi products by drinking Auquafina bottled water and Mountain Dew. How can you have a rewards program for so long and think a not-so-subtle change won't have an impact to your bottom line and perceptions of your brand. Idiots!