I have a small voice coaching business. Yelp was hassling me with telephone calls about 2 or 3 times a week. I was not responding, but at one point, may it be because I have had enough, may it be because I had a rough day and the associate was rude, I told them that I would never pay for advertising there, as I am using other means to advertise my business, namely word of mouth.
After that, yelp proceeded to hide my reviews, and after calling them, they started saying some bull about an AI software controlling which reviews are good and which are bad.
I knew at that moment that it's payback for me not paying them.
As a business owner, I'm encouraging all of you to stop using yelp.