Christopher P.

Because of the internet, everyone that has access literally has the world in their hands. But for a small wedding business, the interment can be a not so kind place. If you have ever tried to understand SEO search engine optimization which breaks down to when a perspective client types in a search where does your business come up in that search result? If at all! The bottom-line, If you are not in the top, no customer is ever going to find you, and gone are the days when you could stick tricky key words on your website and get search results. Today Google and other large search engines have complex algorithms on how search results come up for a client and these algorithms change continually. So even if you are a scientist at MIT or Stanford and have access to grid main frames, (thousands of CPUs) working on a complex mathematical equation like Googles search algorithms, by the time the mainframe computer has figured the equation out, Google and others have changed the equation!

If the SEO issue isnt enough for you to ask yourself, What do I do? There is also the added complexities of how society has changed. As a wedding vendor our demographic is no longer 18? Years old. Today we find ourselves doing all types of weddings for all ages! Try marketing to Traditionalist, Baby boomers, Gen X and Millennials, yet this is exactly what you need to do if you are a wedding business.

Thanks to the Wedding Wire; all these issues can be resolved easily. Frist because the Wedding Wire is one of the top Web portals that potential couples go to, regardless of what Google changes, Wedding Wire is always at the top because of the pure numbers people that use Wedding Wire vs. our small businesses. If you understand this fact then this should be more then enough reason for you to advertise on Wedding Wire.

I have tired many different wedding web portals, with a lot of trial an error. I believe Wedding Wire is different and better because of their people. It is typical in todays business world to emphasize sales. This is where the revenue is derived from. But solid companies also understand the importance of what we call in the Information Technology world, the backend people. After the sale it is these poor folks that have to deliver on all the promises that the sales person made to you! There is no real revenue generated from these folks expect for good well and customer satisfaction.

I just had my first consultation with Douglas Peters, Customer Success Associate. Having worked in the Computer field for a very long time, I was skeptical, and concerned that Doug was going to waste my time by walking me through my entire Wedding Wire site! I had already done this a few seconds after my site was activated. I was very impressed, having worked on many website designs; how well designed and initiative the Wedding Wire portal is. What I relay wanted from Doug is his Knowledge, experience and opinions in working with all types of vendors on Wedding Wire. Please do not get me wrong, Doug was of the upmost professional, and never came close to divulging any proprietary business secrets. Doug and I spoke for over an hour and I couldnt keep up with all the valuable marking, internet, Gen X, and Millennial tips & tricks Doug shared with me. After ending our conversation within 5 minutes Doug sent me a follow-up email that outlined our discussion, and all the recommendations he had made.

It has now been close to a week since Doug and I spoke and I continue to review Dougs email notes. It occurred to me that there is so much value in advertising on Wedding Wire to gain Web exposure but to me the real value is in the knowledge that my Customer Success Associate, Dough Peters has and his dedication to ensure my business thrives. I look forward to a long relationship with the Wedding Wire and with Doug Peters.

Best Regards;
Chris Paras
C&C Sounds