Christopher H.

I generally like Hootsuite and find it really helpful, although the built-in link shortener OW.LY stopped working for me a few months ago. Short links don't redirect to the target page. I think the Hootsuite team should fix this issue!

I'm sending multiple emails to customers and my emails often contain videos. I had used YouTube to embed videos in emails for years, but I moved to Cincopa approx. 6 months ago. Because it's important to me to figure out which email recipients have actually viewed a video in my email and how well they have been engaged, I found that Cincopa's video analytics provides a deeper isight. What I like is that video analytics stats can be tied to stats from MailChimp. This enables me to see every recipient's email address and name in the video analytics user feed. Then, I can track their engagement with video heatmaps and find personal details about each one, such as their IP, device type, etc. Pretty good.