I guess if you're doing it out of curiousity or to kill time it's not bad for a couple of days. I personally lost ten dollars when it was all said and done. Assuming that the gift cards I won ever arrive. Here is the site in layman's terms and not an analyst. Here we go...
Shipping is $1.99 to send a gift card. Can you say gouging? Also, shipping time they say is within 15 days. Hello? Worse than ground. What a bargain?!
Next, vouchers are a complete waste. You CAN NOT use them to buy an item or to redeem. They are sneaky to let you blow your real bids before you realize this.
Next, you quickly realize how much $$$ this company is making. When little $10 gift cards go for 1000 bids and more. Translation $600+ this site is making a killing which I started to resent after an hour or so.
Next, if you do buy an item with real bids you might end up paying more than MSRP if you don't hit button quickly before more bids drive up the price of the item.
Next, they advertise this site as the next ebay.com. Sorry, but what world do you live in CEO. In an auction you don't have to prepay just to bid. Second, you can bet what you want not lame 1 cent bids. Third, if you lose you the aunction you don't lose your $$$. This is gambling to the core. It's not much different than the one armed bandits you find all over Las Vegas.
Next, penny bids actually cost you 60 cents each. Easy to forget this win you're caught up in the moment!
Finally, they limit how many auctions you can even win in 24 hours. They limit how many big items you can win (by the way that number is 1) to 28 days. They will expire your bids (credits) after so long (6 months I believe).
Only positive is that the idea is a brilliant one. Feeding off peoples desire to get something for nothing. Cause, seriously, how many people are really going to win that 55 inch 3D TV for twenty or less penny bids. And monkeys are flying out of my butt. Ha ha ha.