I think it would have better reviews if they made their money on advertising and less on the actual users. They are offering a free service, so paying $$$ for a free service to the user doesn't make sense. Even if they wanted to charge just the men on the site, I think people would be more happier with the product. The site is and looks very professional, but I believe people would have a better outcome if they made it free for all and just advertise to make their money. It is a quality site, so I am sure they can make decent money with advertising. I paid for 6 months so wish me luck.