I wanted to get a custom ring for my fiancé and they were able to provide that over the phone with their expert advisors. After they took my ideas on the ring, they were able to send a digital rendering of the ring about a week later and in about 2 months, they were able to recreate that digital rendering into the ring I wanted! I would highly recommend this company in comparison to James Allen due to: their customer service, the quality of the ring, and the more affordable prices for the ring and diamond.