I've been shopping since 2011. Over the years I've spent thousands of dollars. I made it a ritual to check the website almost daily (Swoon and Noon and Nine!) because they would always have such delightful, fun, interesting and appealing items every day.
Since the merger especially, but even before that, the quality and experience has definitely gone down hill. I'm not going to complain about something I ordered not fitting me right. That's just what happens when you shop online. Quality of clothing varies and fit can also vary widely. That's not ModCloth's fault.
But the quality of the overall shopping experience as a whole has declined: $70 for dresses that used to cost like $50 (I'm looking at you Coach Tour), daily updates feature like 6 products instead of the dozen or so we used to get, and the updates now are just... so drab and uninspired and depressing and uninteresting. It boggles the mind. ModCloth used to be FRESH! And Unique! And I feel like the clothing they select now is not as cute, interesting, or unique as it once was.
They've also started slowly discontinuing long-time favorites like the Charter School Cardigan, Coach Tour dresses, Soda Shop dresses, etc. They discontinued home items which were so much fun and if they carried bedspreads in larger than Queen I might have actually bought some.
Now it's easier and more exciting for me to just get the names of the brands they order from and go directly to the designer to get stuff whenever I can. I can usually find additional cute and exciting items right from the designer rather than waiting weeks to get excited about anything ModCloth shows up on their New Arrivals.
Customer service remains a positive experience for me. I've had a lot of assistance over the years and everyone has been super.
What used to be my go-to clothing store, where I exclusively bought ALL of my entire wardrobe, is now just a disappointing, sad mainstream store with an uninspired and disjointed product catalog. There are still some really adorable unique gems on the site, but finding them now is fewer and farther between. Less money spent on the ridiculous photoshoots and more money invested in buyers might be a good idea.
Hi Caitlin! Thanks so much for providing such wonderful and honest sentiment. We take the feedback from our customers extremely seriously, and I've already passed this on to the appropriate teams.
With being such a longtime customer, you've certainly experienced a lot of change with us - and we are so thankful for your dedication. We know that we've hit a few bumpy spots along the way, but please know that our teams are constantly working hard at creating the best ModCloth experience. We hope you'll continue to come back. Our team of ModStylists would be thrilled to suggest our top quality items that won't break the bank!
If there's ever anything our team can do to help, don't hesitate to reach out!