I have been using 2 AVS licenses since 2009. Over the years, as better hardware has developed, I have upgraded to new machines over time.
They recently changed their "lifetime upgrades" policy to "lifetime on ONLY that 1 computer". The hard drive crashed on our video processing computer, and when I replaced the hard drive with a new one I found out that I had to buy another license for AVS since it is now "only for the machine on which it was originally installed". I could not get them to understand that it was still the same machine, just a new, non-corrupt hard drive.
They are willing to offer you 20-30% discounts on another license, but the old license is now dead.
Additionally, they do not understand 64 bit questions. When you ask if there is a 64 bit code base, they will repeatedly tell you that the current product runs on 32 and 64 bit windows OS, they just don't seem to understand that you may be looking for a 64 bit product.
Gave up on trying to reason with support and went with Wondershare products. MUCH faster and the support so far has been great.
***** Update
Since writing this review, I have been contacted repeatedly by the sales team at AVS. They set up a new account (different than my original account) and offered me 50% off on a new "lifetime" license on a single machine.
Seems that they STILL do not understand the concept of a "lifetime" license... nor do they care to fix the original problems.