As Golf Now grows a larger number of members the competition for tee times on the hot deals gets tougher. Most of the tee times are just before the rates would have gone down anyways so when you ad a booking few which in my area is up from $2 a round now $3.50 and the fact that they used to waive booking fees after 10 rounds you are paying for your own rewards with these fees and in fact are getting nothing for free. I booked the 1st year over 50 rounds and the second and 3rd year the fees were waived as customer loyalty program. This year I was down to 30 rounds and less likely to book with them much more this year. I play a lot as a single and am flexible to go last minute and in this area there are still some decent deals to be had. Golf now gets 100% of all money on the hot deals and some courses hate the golf now customers. They do not need to charge booking fees on hot deals it reeks of greed.